Pan Animalia is a non-profit organisation that develops and supports conservation projects worldwide focused on protecting the health, welfare and biodiversity of both local and global ecosystems.

We were appointed to create a new brand identity for Pan Animalia.

The identity created for Pan Animalia uses the front view of a common animal snout to communicate the organisation’s focus on wildlife conservation. The rounded logo and friendly shade of blue evoke a positive emotion that will appeal to donors and partners. In order to convey a sense of seriousness, we have used a sans serif typeface that is minimalist and geometric, which also makes it easy to read.