Chrystella’s belief that people can be empowered to change their lives inspired her to make the transition to become a Gallup-Certified Strengths Coach and a Certified Life Coach. With Own Your Light, she empowers others to reach their potential by leading them to be more of who they are.

We were appointed to develop the brand identity of Own Your Light, one that reflects hope and optimism.

The brand identity plays on the acronym O-Y-L, creating an abstract shape that resembles puzzle pieces coming together, an analogy that is fitting for the brand. Soft primary colours communicate the integral and nurturing role that coaching plays in empowering others.